EMV TECHNOLOGY
The U.S. transition to EMV has already begun. It’s important that business owners have a road map for the new EMV adoption and they are aware of merchant incentives and shifts in all fraud liability. In fact, Visa’s Technology Innovation Program (TIP) went into effect on October 1st 2011 allowing merchants to bypass PCI validation fees once 75% of their transactions originate from a device capable transacting both NFC and physical EMV transactions. This will save your merchants money! Under the new mandates, merchants will be held 100% liable for fraud losses that occur as a result of a cardholder being forced to pay using a magnetic strip instead of a smart card due to a business not having a smart card-capable device.
THE GROOVV
Groovv Register is a new, powerfully simple point of sale solution built for merchants like you. Available on a tablet, all-in-one POS solution or mobile device, Groovv Register replaces traditional cash registers and credit card terminals to help you make more sales more efficiently. Now you can easily access key information, so you can grow and manage your business better than ever.